SEO e-commerce content: optimize thousands of product pages

SEO e-commerce content is an important part of traffic, and therefore of turnover. How to optimize thousands of product pages?

SEO e-commerce content is basically product listings. Indeed, e-commerce sites generally have a limited number of pages categories, but thousands of pages produced.

The SEO optimization of these contents passes, inevitably, by the criteria on page.

Zoom on on-page criteria in your e-commerce SEO content

On -page criteria are hot areas of content for SEO, that is text blocks that play a strategic role in referencing the page. So these are the url, the Title tags, Description, and the H1. Of course, these are not the only criteria. But their optimization is undoubtedly an essential step to the good SEO of your e-commerce pages.

This is where the Google Getting Started Guide begins : optimizing titles and Description tags.

Pages categories, product pages: how to optimize SEO content?

Everything is more or less easy with category pages: they are usually subject to the traditional on-page SEO approach . Precisely because they are fewer in number. Attention, we do not say that they can be neglected. Our experience shows us, during missions for the Amazon category pages in particular, and other major e-commerce of the same kind, that the SEO optimization of the category pages deserve a real content strategy. But let's focus on the most critical pages, especially because of their volume: the product pages.

When you do not have the time to create e-commerce SEO content per piece ...

Things get trickier when it comes to product pages. Our customers hardly have the time and resources to produce titles, H1 tags and unique descriptions for every product page. We understand them. This is why we usually intervene. And that we propose a "penny machine" approach. That is, we industrialize the production of meta tags .

Industrializing the optimization of on-page criteria: how does it work?

If you know our methods, you know that we are fond of a methodical, repetitive and incremental approach to our work. To ensure the performance and productivity of our efforts, in our e-commerce content missions, we always go through a step of modeling the product pages .

Therefore, when it comes to producing microcontenus call shovel , we do the same: we model, we design a production routine , which is used to write or rewrite models of title, meta description and H1 for your product pages, in large quantities, following a logical order, a syntax, a sequence.

We have dedicated tools to check the optimization of on-page criteria on each page. And when there are thousands of pages, we model, we create a routine.

For example, you can use the following template for the title:

Buy [ProductName] online | The name of your shop .

[ProductName] here is a variable that changes for each page depending on the product. If your CMS does not support variables, get help from your development team.

We can do the same for your descriptions and h1! Remembering that titles and meta descriptions appear as an extract from your page or call microcontent in the search results. Make sure to use a strong wording and editorial to encourage clicks from users. We talk about it in this article about writing meta descriptions .

If you need support to model your criteria on page or to write them, do not hesitate to consult us, without commitment . Do you want us to check the status of your on-page criteria today to make a diagnosis of the SEO optimization work to be done? It's free, it's here .