Why Video Marketing is the New Darling of the Marketing World

Video marketing was unanimously selected as one of the emerging stars in the marketing corridor due to social integration and investment by internet giants. It occupies an important position in the marketing plans of all major companies, establishes contacts with consumers, contacts them and converts them into paying customers.

Do not believe in hype? Here are some statistics to prove this. According to Syndacast, 74% of all Internet traffic in 2017 was video. Not only that, the study showed that using the word “video” in the subject line of e-mail can increase the open rate by 19%, increase the clickthrough rate by 65%, and reduce the non-subscriber by 26%. According to Twitter, videos and photos get the most forwarding.

Here are some of the major factors that affect video penetration:

Facebook promotes its video strategy

Last year, Facebook announced that its video views increased from 4 billion in 7 days to 8 billion in 7 months. The phenomenal growth in video viewing highlights the video's advertising revenue, allowing viewers to participate and increase their viewing potential. Last year, Facebook launched a picture browsing feature that allows users to watch videos while browsing news. Facebook is also testing a dedicated video stream so viewers can only watch videos shared on their networks. Facebook is driving the creation of more video infrastructure and marketers will use its potential.

The benefits of SEO

Video has a direct impact on search results. As we all know, rich media (including video) are favored by search engine algorithms. Most importantly, the fact that Google owns YouTube also plays an important role in the increasing popularity of video. Google has been constantly adjusting algorithms to provide users with a meaningful experience when searching. In order to meet the user's intentions, they showed a variety of results, not just exact keyword matching. Therefore, search results now highlight videos in top search results.

Easy in the eyes and brain

There is no lack of content in the digital world. People overload information they cannot handle. Video is a world of information overload, breathing fresh air. It is easier for the brain to handle visual content in a large amount of text. So it is much easier to create influence through video.

Viral potential

Users are more likely to share videos than other forms of content. For companies and professionals, this is a great tool for presenting their vision, expertise, products, services, company news and announcements for maximum expansion.

Kill many birds with a stone

Regardless of the stage of your target customer channel, videos can help. The goal of education, entertainment, inspiring or improving brand awareness can be achieved through video. More and more people today educate themselves through product reviews and blog updates before making purchase decisions. Animoto's research shows that 96% of consumers find useful videos when making online shopping decisions. Moreover, 58% believe that the company making the video is more trustworthy.

Videos increase traffic and participation, convey better information than other types of content, and promote trust in brands and their products. So no wonder, video is becoming an important part of each company's marketing mix.